BMW Docs

A documentary series promoting BMW’s sponsorship of Team GB exploring what it takes to deliver ‘The Ultimate Performance’. A true documentary approach was adopted, with neither predetermined outcomes nor scripts. The films ran on a bespoke digital platform with trailers running across social.

This film, featuring Olympic Champion, Steve Cram, was directed by Academy Award winner, Asif Kapadia, of Senna, Amy and Maradona fame.

(Role: Creative Director/Creative)